Doritos Loaded is a bold new offering from Doritos that combines signature Doritos with popular foods like kebabs, pizzas, and loaded nachos. Doritos were in need of a new visual language and structured visual system to roll out this offering across ATL advertising, food trucks and casual dining experiences.

Leveraging the core Doritos brand as a foundation, I expanded the visual style to create an impactful, vibrant and appetising experience. This involved building a comprehensive toolkit of assets and establishing clear design guardrails to maintain consistency and brand integrity across it’s rollout.